20 Ingenious Ideas to Transform Customer Experience (CX) in 2020
Martech Advisor
DECEMBER 16, 2019
The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. Image source: Wikipedia. The Hero's Journey. So, how can you use the hero’s journey to deliver amazing CX? Simplify the buyer journey. Reverse Engineer CX Success.
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