Vidyard

NOVEMBER 21, 2018

.” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. For many marketers, buyer personas are the key to making better video content, but what are they? There are several reasons why you should use them. How can you do this?

Buyer Personas 129

Buyer Personas Video Marketing Budget Programs Startups 129

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

EveryoneSocial

APRIL 5, 2021

Social listening can be used as valuable market research that leads to improvements for sales, marketing, product, customer success, and engineering. Related :Want to learn more about the benefits of social listening and explore the latest stats that prove why this is such an important strategy for brands? Use A Social Listening Tool

Marketing & Strategy 92

Marketing & Strategy Work Management Marketing Management Social Media 92

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. The best sales podcast to amp you up during your mid-day walk? Like, a lot.

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Schubert B2B

JULY 28, 2023

Higher-Quality Leads B2B content marketing focuses on attracting a specific customer, one who is already well on their way down the sales funnel by their own choice. Most businesses want to see a boost in sales and conversion. A greater response rate from email subscribers?

Paid Content 62

Paid Content Marketing Budget Inbound Marketing B2B Marketing 62

Single Grain

SEPTEMBER 12, 2019

Quality cold emailing is an extremely time-consuming activity, and without cold email software, the process looks something like this: Find an appropriate prospect. For example, you might send one introductory email to your prospect, then get them on a sales call, then get them on another call with someone higher up, etc.

Sales Management 92

Sales Management Budget Programs Top of Funnel Work Management 92

Single Grain

JANUARY 15, 2020

You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. 1) Write Content for Your Buyer Persona.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132