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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

With such high rates of users abandoning their checkout processes, retargeting is essential to winning back your audience’s attention. Recent surveys have shown that retargeted ads are 70% more likely to convert users into paying customers, bringing back around 26 percent of those who left mid-purchase.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

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Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

With such high rates of users abandoning their checkout processes, retargeting is essential to winning back your audience’s attention. Recent surveys have shown that retargeted ads are 70% more likely to convert users into paying customers, bringing back around 26 percent of those who left mid-purchase. Ad hoc prospecting.

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Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

DealSignal

The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences. Make your RFP process faster and easier with our comprehensive checklist on what to ask vendors.

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How to Use B2B Intent Data to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

Here’s some more information on the five key metrics: Conversion rate: This metric measures the percentage of people who take a desired action, such as filling out a lead form or making a purchase, out of the total number of people who were exposed to your campaign.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

However, if you rely on all of your leads to come to you, you miss out on potential customers who are actively looking for the products or solutions you sell. Intent-based leads are buyers who are demonstrating behaviors that indicate they are actively in the market for your product or solution offerings.