How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager
Hubspot
MAY 19, 2020
According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. An ideal customer profile like the company version of an individual buyer persona. With tiers, you can differentiate perfect fits from the “good-not-great” fits. SWOT analysis of the target account.
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