Remove Buyer Personas Remove De-duping Remove Differentiation Remove Price
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Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

This is likely the most single biggest differentiator we see in companies that are successful with marketing automation. Best Practice #3: Hang out With Joe the Sales Guy, Sandra the Marketer, Bob the Analyst–Create Buyer Personas. Is someone in the early stages of nurture looking at pricing information?