Remove Buyer Personas Remove Curation Remove Guidelines Remove Storytelling
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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

”) and five guidelines (among them, “Review Your Data to Develop Great Content”). As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) Content marketing: What is more important than strategy? by GO Marketing.

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Leveraging Content Marketing in the Finance Sector: A Strategic Guide

ClearVoice

So, financial companies need to curate innovative strategies to stand out in the digital landscape. Trust has become the backbone of curating successful long-term customer loyalty. In the financial industry, every piece of content must adhere to strict financial advertising guidelines. Those intricate financial concepts?

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Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

Are brand and style guidelines established and are they formally documented? What are the demographics of my buyer personas? Marketo has a great cheat sheet to help you create your buyer personas. What are the psychographics for my buyer personas? Do personas differ based on the industry vertical?

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The Critical Role of Content Marketing in Tech and SaaS Industries

ClearVoice

Each group can then be a template for a different buyer persona that helps you hone in on whom you’re targeting. Their personalized product curation is borderline unparalleled. And nearly 56% of those are likely to turn into repeat buyers. And more than 60% will not return. That’s a lot of pressure.

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The Marketer’s Guide to AI-Supported Content Creation

ClearVoice

You can even use an AI tool like ChatGPT to help create buyer personas and make content edits based on them. You can train AI models to understand the tone and style of your brand voice and then use the tool to audit existing content to assess its quality, relevance, and alignment with your brand guidelines. Read more here.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

According to Hulu , Generation Stream is a group of people who are “young, affluent, driven, always connected, content curators, and early adopters. Leverage the power of storytelling that is unique to your brand. You should make sure that your ads comply with these advertising policies and industry guidelines.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Create personalized customer journeys to curate a truly personalized buying/online experience and forge closer relationships with prospective customers. But, in the interest of just getting started, here are some good, rule-of-thumb guidelines to follow: Top (Awareness): blog posts, social posts, website content, gated content.