AI-Driven ABM: Personalized Automation’s Future
Valasys
AUGUST 9, 2023
In the not-so-distant past, marketers meticulously curated lists of prime target accounts, fashioning bespoke campaigns and messages tailored to each. This analytical prowess empowers marketers to delve deeper into the nuances of their target accounts, fashioning buyer personas that are not only accurate but also pertinent.
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