PureB2B

SEPTEMBER 11, 2016

Buyer Persona. These personas help marketers understand who they are talking to and how best to communicate with them. Cold Calling. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. This umbrella term includes "closed-won" and "closed-lost" opportunities.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Buyer Persona/s. These personas help marketers understand who they are talking to and how best to communicate with them. Cold Calling. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Key performance indicators (KPIs).

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Anteriad

APRIL 25, 2023

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84