(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak
ANNUITAS
MARCH 19, 2020
At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. Let buyers tell ‘you’ when they are ready to buy. Website [4.03%].
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