article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. Proving ROI when top-of-funnel leads convert to sales-qualified opportunities in 30, 60, 90+ days can be challenging mountains to climb.