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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides.

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Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

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The Best Lead Magnets for B2B Brands: 17 Ideas to Boost Lead Gen

Inbox Insight

Media pack Offering a media kit as a lead magnet provides potential customers with a comprehensive overview of your brand, products, and services, empowering them to make informed decisions and effectively communicate your value proposition. This resource can also help attract high-quality leads and foster successful B2B partnerships.