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Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data

Madison Logic

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

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Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data

Madison Logic

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

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Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

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Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

However, taking that leap to narrow your focus on generating more qualified contacts gives you an advantage over everyone else in the PPC game. New Customers: Using “Search” as Buyer Intent Signal. One of the primary principles of PPC strategy is serving text ads in search engines to users with buying intent. What’s Next?

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The Importance of Personalized Content in Reaching Target Audiences

NetLine

Beyond your organization’s own zero and first-party consumer data, buyer intent data represents some of the most actionable information available to organizations. Insights from Brett Kahnke, Principal Analyst of Revenue Operations at Forrester, might be the most salient on the matter. The difference lies in the focus.