Why It’s Time to Start Leveraging Database Marketing for PPC
Directive Agency
FEBRUARY 22, 2019
Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. ZoomInfo – Has diversity of integrations and strong data appending functionality to existing leads. In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year.
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