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How to Target the Right Buyer in Your Demand Generation Campaign

PureB2B

These include, but are not limited to: Content syndication. Public relations. Optimizing the content you’re using in each channel will give your buyers more confidence in your brand and generate interest around the topics you choose to talk about. Marketing Intent Data. Paid media. PPC (pay per click).

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How to Target the Right Buyer in Your Demand Generation Campaign

PureB2B

These include, but are not limited to: Content syndication. Public relations. Optimizing the content you’re using in each channel will give your buyers more confidence in your brand and generate interest around the topics you choose to talk about. Marketing Intent Data. Paid media. PPC (pay per click).

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Okay, Marketers. What Now? Areas of Focus in Times of Uncertainty.

Walker Sands

Content and Messaging. Create relevant content that adds value. The needs of your audience may have shifted, but you can still provide relevant content that speaks to their current pain points. Consider content you can develop that is focused on the business impact of COVID-19. Be empathetic on social media.

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Email Marketing Conversion Rate Comparison

PureB2B

Your marketing email will always contain an offer, be it through educational or promotional content. When you’re not achieving positive conversion rates, take a second look at your content. Public Relations. The important thing is to communicate the value of your product or service offering. Non-Profit. Pharmaceuticals.

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The 12 Best AI Assistants for Sales Teams

Hubspot

Table of Contents What is AI sales assistant software? Tinuiti , an advertising and public relations company, faced challenges with a manual sales process and limited analytics. HubSpot Content Assistant HubSpot Content Assistant is a versatile generative AI that does it all. How do AI sales assistants work?