Buyer Intent Class Eloqua Gartner 
Directive Agency
FEBRUARY 22, 2019
A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. New Customers: Using “Search” as Buyer Intent Signal. Identified ideal buyer intent keywords.
DealSignal
MAY 16, 2018
First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Martech & salestech tools to store, manage and engage your contacts. Direct mail?
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