Buyer Intent Buyer Need Buyer's Journey Research 
Inbox Insight
NOVEMBER 17, 2023
In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? Passive intent : Termed as informational intent, passive intent has an educational focus.
SalesIntel
MARCH 26, 2022
According to studies, before engaging with a salesperson, an average B2B prospect is already 67% of the way into the purchasing journey. Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. Identifying Early Opportunities.
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SalesIntel
AUGUST 6, 2021
According to studies, before engaging with a salesperson, an average B2B prospect is already 67% of the way into the purchasing journey. Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. Identifying Early Opportunities.
NetLine
NOVEMBER 30, 2023
Identify the key themes and information needs of in-market buyers at each sales stage A good place to start is by pinpointing the key themes and information in-market buyers need at each stage of their journey by analyzing intent data to uncover common trends, pain points, and interests.
6sense
AUGUST 24, 2017
We’re also solving problems for sales and marketing that have not only existed forever, but have shockingly gotten worse as the B2B buyer’s journey has continuously evolved and become more complex. Sales and marketing teams have become desperate to align themselves with the modern, cross-channel B2B buyer journey.
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