Buy and Take Rate - B2B Marketing Zone

2023 Predictions: Digital media and advertising

Martech

DECEMBER 29, 2022

As budgets tighten, advertisers will need to become more efficient with their buys and have smart data strategies. Efficiencies come from reducing waste and increasing targeted media buys. For example, investing in the audiences that are most inclined to buy your product or service instead of mass reach.”.

Advertising Agencies

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26 A/B Testing Examples to Inspire Your Next Test

Convert

JANUARY 31, 2022

They asked Conversion Fanatics to help out, so they can learn how to persuade more people to buy (or subscribe to) their product. Conversion Fanatics ran a poll to reveal the obstruction and found that people hesitated to buy because they found it hard to make a choice. One variant resulted in a 14% better take rate.

Examples

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B2B Marketing Zone

2023 Predictions: Digital media and advertising

26 A/B Testing Examples to Inspire Your Next Test

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