B2B Marketing Analytics

AUGUST 2, 2020

These 2 KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle. Marketing sourced and influenced data (as discussed above) enables tracking of Marketing ROI through marketing attribution.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Adobe Experience Cloud Blog

APRIL 15, 2013

There is no magic formula for revenue attribution to marketing [Tweet This]. But how do you attribute an opportunity to marketing so that you can track this? In one of the sessions I attended we spent an hour comparing “first touch” versus “last touch” versus “multi-touch” attribution.

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? My hope is that this mega-list will provide clarity into exactly what you get when you buy marketing automation, as well as some insight into how capabilities vary across systems. On the face of it, this is not a surprising question.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. Your next question, presumably, is where can I buy one? (Oh, Now are you ready to buy? Tactics can be tied to Workfront for project management, filtered on pretty much any attribute, and displayed on a Gantt chart-style calendar.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Marketing Automation Services 120

Allocadia

APRIL 3, 2019

Securing Buy-in from Finance and Marketing Once Allocadia was selected as the marketing performance management platform, Anna focused on rolling out planning functionality around the world, providing budget visibility to the business units and budget owners.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Full Circle Insights

SEPTEMBER 20, 2022

Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. A typical sales cycle starts with initial research followed by increased engagement across members of the buying group. Multiple interactions are often occurring simultaneously across an account and buying group.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

JULY 12, 2021

In March 2021 , Full Circle Insights launched a new product bundle, Full Circle Enterprise, which combines the company’s popular Response Management, Campaign Attribution and Digital Source Tracker products. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98