Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Resource Management 355

Resource Management Demand Generation Agencies CMS Development Work Management 355

Martech

JANUARY 12, 2024

Unlike the econometric flawed approach inherent in multitouch attribution, learn about media mix modeling/optimization. You need to identify the causal relationships between marketing investments and business impact. Dig deeper: Marketing mix modeling: A marketer’s guide 3.

Efficiency 128

Efficiency Ideal Customer Profiles B2B Marketing Planning 128

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. The buying process is becoming longer in the majority of cases, not shorter.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Inbox Insight

JANUARY 15, 2019

Here are some of just a few commonly used audits we recommend to kick off your marketplace analysis: Once again, to ensure you maximize your research findings, it’s best practice to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to collate all your audit findings. This is why competitor analysis is critical.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Inbox Insight

JANUARY 15, 2019

Here are some of just a few commonly used audits we recommend to kick off your marketplace analysis: Once again, to ensure you maximize your research findings, it’s best practice to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to collate all your audit findings. This is why competitor analysis is critical.

Planning 49

Planning Demand Generation Marketing Plans Research 49

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. The buying process is becoming longer in the majority of cases, not shorter.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Single Grain

MARCH 3, 2023

And SaaS marketers should be particularly careful with it. There are some peculiarities that might affect your future campaigns or even prevent you from adding native advertising to your marketing mix. For higher traction, content promoted with native ads (ideally) should fit well with organic content.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Facebook Advertisements 97