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SmartBug Media
APRIL 20, 2021
Masterful marketers know they need to close every possible gap in attribution reporting. That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site.
chiefmartech
APRIL 5, 2017
DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Our Tools — Martech Stack. Hootsuite , a social media scheduling tool. So, how did we do it?
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SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. And the key to getting the best view of this is through multi-touch attribution models.
LeanData
JULY 13, 2020
Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue. This is no different for our marketing team at GE Digital. Which tactic or channels were the most successful at each stage?
SnapApp
OCTOBER 17, 2019
Marketers who send all their leads to sales often believe that if prospects are willing to share their company email address (through any channel), your sales team has a shot of selling them on your solution. However, marketers can combat the costly inefficiency that this system creates by only sending the best leads to sales.
Heinz Marketing
MARCH 10, 2023
By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing Attribution models always seem to be a hot topic. What’s the best attribution model? Do you need an attribution tool/platform? First lets briefly chat about the different models.
Adobe Experience Cloud Blog
JANUARY 15, 2021
His friend made a deal with him – he’d buy a car they could share. Thankfully, today we have access to the marketing attribution software needed to clearly see what channels, content, and campaigns are working…and which are not. We learn how to use marketing channels. KPIs that matter.
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