The ROI Guy

NOVEMBER 4, 2010

This can cause buyers to slow the buying lifecycle as they struggle on their own to put the pieces together, or worse, dismiss your solution altogether because of perceived benefit or value issues. We call this the “Internet fueled buying cycle.&#

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The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Many vendors will also need to consider adding “buy it now&# options for solutions they would never have thought to have this for in years past.

Work Management 40

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Heinz Marketing

FEBRUARY 8, 2021

That asymmetry, I think, ultimately leads buyers to really have fear and other kind of… Negative emotions dominate the B2B buying process. And in B2B, there’s this asymmetry where a good purchase, a good decision, helps your company, but a bad decision can cost you your job. And you can do that in account-based ways.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101