Buy Direct Marketing Manticore Product Word of Mouth 
Online Marketing Institute
JULY 31, 2009
In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. As marketers, we use offers and other incentives to get them to give up their contact info.
Online Marketing Institute
JULY 31, 2009
While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. Here’s the problem.
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