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| | FUNNEL FOCUS
FEBRUARY 25, 2011 Interview with DemandGen Report: How Financial Service Companies can Benefit from Marketing Automation
DemandGen Report interviewed me along with several other industry insiders to profile the key automation features that can help financial services marketers address the complex nature of the buying process and nurture prospect across their entire lifecycle. What are some of the common marketing challenges this vertical faces? Even in their most commodity-oriented segments, consumer credit cards for example, the financial institution wants to establish at least the impression of a 1:1 relationship with their customers. How do they differ from that of other industries?
| | CONNECT THE DOCS
DECEMBER 14, 2011 Annual Content Marketing Retreat 2012
Thanks for finding time out of your very busy schedule to provide your valuable insights to our readers. Part of the answer to how to manage content marketing is the emergence of not only strategy and tactics, but also platforms, tools and software services. Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.),
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| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. In fact, 88% said Web sites were important in helping them decide what to buy. The technology appears useful at both ends of this spectrum.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Lots of stuff, huh? or a combination of the choices?)
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