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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Marketers can learn where buyers seek content, what topics interest them and what formats are popular. Intent data also reveals differences in topical interest by account, segment or location to enhance a content strategy, improve overall SEO/SEM techniques and drive more effective campaigns at the bottom of the sales funnel.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. You’ve come to the right place.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. You’ve come to the right place.