Aberdeen

FEBRUARY 7, 2019

Panelists Colin Mann, then-Global Campaigns Manager at Mitel, and Tom Campbell, Global Marketing Operations Manager at Yellowfin BI, shared their use cases and explored the evolution of the BDR role (business development representative, or telemarketer, depending on your locale) with respect to intent data. Organizational challenges.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

Aberdeen

OCTOBER 19, 2022

Company leaders from NICE emphasized that while many organizations use capabilities such as scheduling, speech analytics, recording and routing for sales effectiveness and outbound telemarketing, the company is primarily focused on enabling businesses to deliver top-notch CX with contact center involvement. Demos & Customer Panel.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Contacts 52

The Mx Group

JULY 25, 2018

Once they’ve created demand for their solution, they transition to a lead generation strategy that gathers contact details through an offer for a product demo or trial. If, as with many B2B buying decisions, your product or service requires a buying committee, make sure you understand the whole ecosystem. At least not at first.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Lead Generation Demand 91

Content4Demand

JANUARY 31, 2023

Buying committee content can help persuade each stakeholder in the B2B buying group. Gartner Tweet In a recent webinar, Engage the Entire Buying Committee with Relevant Content , we heard a panel of C4D strategy experts discuss how marketers can target and reach today’s buying committees with content that informs their decisions.

Buy 59

Buy Top of Funnel Work Management Marketing Management 59

SalesIntel

AUGUST 27, 2021

Some of the key markers that differentiate Sales Intelligence from traditional processes of selling include: High call-to-connect ratio. Intent data: Buying signals can be collected from across the internet to find companies that are already searching for topics relevant to your product or service. Request Demo. Lead Generation.

B2B Sales 87

B2B Sales B2B Marketing Lead Ranking B2B 87

Heinz Marketing

APRIL 22, 2019

The second thing is you find is, you have junior telemarketers reading from scripts, following a cadence, it might be provided by some technology solution. That is a higher bar than just saying, “thanks for downloading the white paper, would you like to see a demo?”. So things like defensible or descendible differentiators.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

markempa

AUGUST 16, 2016

For some reason, an account didn’t buy, and there is research from the Corporate Executive Board, MHI Global looking at how customers buy and really what we are up against more often than not is no decision. Is nurturing telemarketing? That all depends on the sales cycle, how long the sales cycle is. Is nurturing only email?

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120