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The Fundamentals of Website Personalization Strategy [Part 4 of 6]

Bound360

Welcome to our six-part series on building a successful website personalization strategy. In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. Partner examples: Marketo, Eloqua.

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How to Drive More Sales with Intent Data

Leadspace

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Known 1st Party Behavioral: People visiting your website who have also filled out a web form online. However, as explained above, that visitor is still “anonymous” on a personal level.