ClickZ

JULY 22, 2020

While CRMs, CX software, marketing measurement and analytics platforms, and other data-driven technologies have the potential to deliver comprehensive customer insights, they don’t always paint a clear picture of your customers’ needs or buying journey. Sample Insycle dashboard—source: Insycle. Source: Google Data Studio.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

SalesIntel

FEBRUARY 8, 2023

Data cleansing : Sales Intelligence includes finding flaws in data, correcting them, normalizing data, de-duping it, and keeping the data up to date. More is better was the traditional way of thinking while buying the data. Buying 10,000 contacts isn’t helpful if only 100 are potential customers.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

chiefmartech

DECEMBER 21, 2015

And when they tried to buy Salesforce for $55 billion in the spring, I was feeling pretty cocky for about a week — that would have been an A+ prediction — until that deal fell apart. The next version of my landscape won’t cover all of them, just a large representative sample. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Hinge Marketing

OCTOBER 10, 2019

I have gone back and re-listened to many of our podcasts and tried to carve out a nice sampling of the conversations in this blog. My parents were constantly buying bottled water. But it doesn’t mean that those customers are going to come back and buy anything more from me. It’s going to be an interesting time.

Marketing AI 91

Marketing AI De-duping Service Marketing & Strategy 91

Engagio

OCTOBER 20, 2020

You must get buy-in and sign-off from your Sales and Customer Success counterparts. To take inventory of your contact data, start by thinking about who is typically on the buying committee for your product. List Buys and Technology Plays. It’s often useful to provide a template and a sample of the deliverables you’re expecting.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

It’s important to understand that target account selection isn’t just a job for marketing – you must get buy-in and sign-off from your Sales and Customer Success counterparts. To take inventory of your contact data, start by thinking about who is typically on the buying committee for your product. List Buys and Technology Plays.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52