Buy Cost per Lead CPL CPO 
Metadata
SEPTEMBER 28, 2023
After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. While our average account value (ACV) was much higher than that, I knew this level of spending wasn’t sustainable. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k. My next move?
Metadata
DECEMBER 5, 2023
They were interested before, but they weren’t ready to buy or just needed to hear the message again. The Native LinkedIn audience—home of B2B paid ads—also ranks high at 11X ROI, but comes at a huge cost. The clear winner is Retargeting at 15X which makes sense.
Metadata
APRIL 8, 2024
Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50. I was instantly hooked.
Expert insights. Personalized for you.
52 
Let's personalize your content