The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Exciting time to be a marketer, but challenging as well!

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The ROI Guy

FEBRUARY 4, 2009

To be competitive in this tough economic environment, it is vital that that marketing arms sales professionals, consultants and channel partners with the automated tools in order to help buyers quantify TCO advantages. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Latest Research. They do if they are.

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The ROI Guy

NOVEMBER 4, 2010

This can cause buyers to slow the buying lifecycle as they struggle on their own to put the pieces together, or worse, dismiss your solution altogether because of perceived benefit or value issues. We call this the “Internet fueled buying cycle.&#

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Single Grain

FEBRUARY 12, 2020

Book My Free Marketing Consultation. If customers like buying on social media, they want businesses to be available for service there, too. Book My Free Marketing Consultation. 3) Taking Personalization to a New Level with Hyper-Personalization. Personalization is another critical component of customer experience.

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Terminus

DECEMBER 9, 2020

This digital shift has catalyzed technological advances that are helping B2B marketers engage with buyers more effectively through online channels such as display advertising, chatbots, sales engagement tools, and website personalization. This shift is a result of the B2B buying process dramatically changing.

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Single Grain

NOVEMBER 11, 2019

Get A Free Consultation. 1) Better Personalization. Dive Deeper: The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. Get A Free Consultation. Dive Deeper: How to Design the UX of a Website or App to Increase Conversions.

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The ROI Guy

AUGUST 4, 2010

Frugalnomics, borne of the economic downturn, represents a fundamental shift in the way businesses make buying decisions, resulting in a scrutinizing of each investment to deliver quantified bottom-line accountability. Create an urgency to buy - Frugal buyers are looking for reasons to say “no&# to vs. “yes&#.

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