Online Marketing Institute

JUNE 30, 2009

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. Rapleaf is better for larger companies. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address?

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media Use in Big Companies. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100