Buy Click Fraud CPM Lead Generation 
Martech
JUNE 29, 2022
Leads – The advertiser pays a fixed amount for each lead generated. For example, an advertiser might pay a lead generation fee plus a percent of sale commission to their performance marketing partner. Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys.
Outbrain
JUNE 21, 2021
The internet changed forever the way consumers browse and buy products. Programmatic marketing is an automated method of buying ad space, targeting the most relevant audience at the best possible price. Here are some of the key metrics and KPIs commonly used in performance marketing: CPM.
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