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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

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Prove Your Value With 5 Revenue-Based Marketing Metrics

Content4Demand

Prove that you’re delivering bottom-line results to demonstrate your value to the business. Pump Up the Pipeline When qualified opportunities offer a better-than-20% chance of converting to customers, you’re feeding your marketing-sourced pipeline. They don’t want to know how many Twitter followers you’ve amassed. At What Cost?

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4 Key Variables for Calculating Sales Velocity

Martech Advisor

Jason Kren, CEO of PactSafe, in this article, shares key metrics of sales velocity which can help companies strive for a higher sales velocity, meaning the faster they convert leads into paying customers, the more successful their business will be. But what is sales velocity? Length of Sales Cycle.

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How to Prioritize Prospects: Sales Secrets for Pipeline Hyper-Growth

Engagio

Success in Sales can only be achieved by first understanding the challenges we face in our industry. So what’s the new reality of Sales? 2020 was a particularly difficult year for our teams to push their accounts through a Sales cycle and hit the revenue goals they had in front of them. And we’re in good company.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Free Trial A Sales Funnel Has Four Stages: 1.

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5 Useful Lead Nurturing Tactics to Get More Opportunities

markempa

At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision. Giving Sales this lead nurturing content provides them with a valid business reason to engage the prospect.

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The Lead Generation Strategy Guide

Zoominfo

Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. Sales Qualified Lead: Any qualified lead who was accepted, worked and then associated with a business opportunity. .