Business Response Rate Sales Management Sales Qualified Opportunity 
Terminus
OCTOBER 29, 2021
A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. This type of sales is usually characterized by long and complex sales cycles involving multiple buyers in target accounts.
Marketing Insider Group
JANUARY 9, 2024
This is especially important because most executives don’t usually reveal their contact details, even to potential business partners. These numbers prove that the power of context, and a personalized strategy in lead nurturing are beneficial for your business. It’s not just about converting leads to becoming “marketing qualified.”
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