Everything Technology Marketing

MARCH 27, 2010

By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” Performing this type of analysis enables your organization to use data to create customized marketing initiatives and develop personalized marketing programs that will engage your prospects and customers.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

JANUARY 1, 2011

3 - Focus on new business generation & revenue With many markets making a modest recovery, which is expected to accelerate somewhat in 2011, marketing focus turns away from cost cutting and customer retention and towards growth and new customer wins. You want to be the source buyers are flocking to for this high-value content.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

APRIL 14, 2010

Marketing Operations to the Rescue – A 5 Step Program I believe this challenge is quite healthy as it provides strong incentives for marketing to become a truly performance driven and business critical function of the company.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100