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Using What You’ve Got: Video Marketing on a Budget

Adobe Experience Cloud Blog

Author: Kristen Craft Though we all recognize the amazing power of video, marketers sometimes shy away from it, thinking they’ll need a lot of expensive gear. Adding video to your marketing mix doesn’t have to mean a whole new creative strategy, either. Simple Video Tips to Get You Started. Simple Video Tips to Get You Started.

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Marketing’s True North: Align Your Marketing Around Your Mission

Adobe Experience Cloud Blog

Author: Chris Savage When we started Wistia in 2006, all of our marketing was centered around our video hosting product. We thought we were doing all the right things—demos over the phone, a PR firm, a “business-like” team page—so we didn’t understand why we had no money and only 5 employees. So we agreed to let him do his thing.