Can a programmatic approach bring efficiency, savings to B2B lead gen?
Martech
FEBRUARY 5, 2024
Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Think about how your organization deploys its B2B marketing tactics. And when you add up manual processes, you add up costs. And don’t forget the markup.
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