Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. According to Harvard Business Review, boosting customer retention by just 5% can actually increase your revenue by 25% to 95%. According to Harvard Business Review, boosting customer retention by just 5% can actually increase your revenue by 25% to 95%.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Tomorrow People

MARCH 23, 2021

But now more than ever, you are responsible for business results. But no two businesses are alike. Cost Per Lead It’s unlikely a CEO would assess your performance based on a metric like this because it’s more important how these leads respond to your messaging. Marketing leaders have always been expected to do a lot.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Tomorrow People

JANUARY 7, 2021

Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Often, you’ll find that a limited number of concrete changes make a big difference to your lead generation figures. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Tomorrow People

MAY 17, 2022

We’ll also provide tips on how you can choose the right one for your business. Many businesses position their product as a cheaper solution to their competitors’ software, but with the same benefits. Another advantage you should consider has to do with your business metrics. This is known as ‘same-for-less’ positioning.

Lead Ranking 156

Lead Ranking Pricing Price Enterprise Management 156