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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Marketing Automation Trends for 2010

LeadSloth

Christoper Doran , CMO, Manticore Technology. Mike Volpe , VP of Inbound Marketing, Hubspot. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). How do you do it?