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How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to generate more leads ?

How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about traffic. Forget about being HubSpot. HubSpot is a machine, you’re not.

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?”

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. website traffic, brand. preference, lead generation) isn't new, just more intense.

12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 1) HubSpot CRM. Our CRM is easy to adopt and helps businesses automate their sales processes to save time, money, and energy. Missed out on HubSpot's annual INBOUND event?

How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]

Synecore

Try HubSpot's 30 day trial to see how you can control your marketing from one platform. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.". The Result : More Traffic, More Leads, More Customers.

114+ Copywriting Formulas to Get Traffic & Leads

Writtent

Example: 5 Reasons Why You Should Use Twitter for Your Business. Example: 5 Best Ways to Increase Your Blog Traffic. Example: 10 Little-Known Factors That Could Affect Your Blog Traffic. Example: We Promise You Laser-Targeted Traffic to Your Blog.

Lead 17

HubSpot Releases Social Inbox and Reveals So Much More

Customer Experience Matrix

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. website traffic, brand. preference, lead generation) isn't new, just more intense.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

We'll excitedly watch as we see a burst of new traffic to our site. So how can you determine what evergreen topics to create for your business? You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. And after some thoughtful strategizing and hard work, they were able to start a new blog and increase the traffic to that blog by 2,512.5%

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

By repurposing and distributing your existing content on different platforms, you can easily and inexpensively triple your content output, and drive many more new visitors, leads, and customers. They also rank well, and can drive long-term organic traffic to your site.

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

Lead scoring, product adoption, motivating your sales team, generating more leads, finding enough content -- you name it, we''ll find you an answer. So I''m trying to figure out if I''m doing anything wrong, or if there''s anything I could be doing more to get better lead gen.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. website traffic, brand. preference, lead generation) isn't new, just more intense.

The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Social Media for Local Businesses.

The Anatomy of a Lead-Generating Website

Hubspot

There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. As a result, your business won't be able to grow at a healthy rate. 1) Lead generation forms.

Benefits of HubSpot's Social Media Tool

Synecore

However, when you’re dealing with small-to mid-sized organizations, the bottom line always comes down to questions such as: How many leads did we generate? We’ve all fallen victim to these questions from business owners or management teams. A Look into HubSpot’s Social Tools.

How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. In this article, I explain the process for creating a content strategy that drives traffic in detail. You get organic traffic.

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. 17) HubSpot Social Inbox.

Tools 72

Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. Michael Damphousse, Green Leads - 30% higher response rate to 3 sentence text email than HTML email - 10x more likely to reach a lead by telephone if call within first hour of submission - 15% higher chance of answering a call from a local phone number - leave a voicemail that says you are sending an email and ask for a reply - peak answering times are 7:30 to 9 a.m.

Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

Hubspot

Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves. Starting on April 21, we saw a marked decline in organic traffic over a three-week period.

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. You can learn more about the benefits of business blogging here.).

PPC 28

Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views

Hubspot

Designed to help you create content that actually drives traffic, this method has helped me earn over 70,000 page views from just one post. Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations?

View 41

The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx

Hubspot

Think about it: Shark Tank is a show featuring entrepreneurs who pitch their young businesses to investors. Many viewers watch it while simultaneously searching for and checking out those businesses online. Let's take a look at how they prepared ZinePak's website for the traffic boost.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. million blog articles, HubSpot’s social media scientist Dan Zarrella found that 16.7%

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

Focusing on your Klout score is detrimental to your business

Confluent Forms

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. and "if I pay for Hubspot and get my Klout score higher will I get tons of new business?"

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Less than half of Fortune 500 businesses provide a link to their Facebook profile or Twitter handle on the Contact Us page of their Web sites.

Stats 142

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Leads.

SMB 146

The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale

Hubspot

Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Note: There is a free version of the HubSpot Growth Stack.). 1) HubSpot CRM.

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best.

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads

Hubspot

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Creating slide decks is a regular practice for many marketers.

Lead 28

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.

A Breakdown of All Your Website's Traffic Sources (What Means What?)

Hubspot

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source.

How to Turn Your Blog Subscribers Into Valuable Business Leads

Hubspot

But let me tell you -- building a successful business blog isn''t just about creating content. Well, we''ve already written posts about how to optimize for nurturing casual visitors into dedicated subscribers , and how to optimize for nurturing your current leads.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers.

How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts.