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Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. ” Clearly the Hubspot model is built on leads.

How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about traffic. Forget about being HubSpot. Traffic is an ego metric that is not necessarily going to deliver business benefits. HubSpot is a machine, you’re not.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts. Here’s a real life example of one of HubSpot’s compounding blog posts. What Are Compounding Posts?

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. Until now. Here's what I found. Crazy, huh?

Staffing and Launching Your Content Marketing Program

manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. TOTAL TRAFFIC IN FEB. brand publishers aren’t in the business of publishing. stories generating traffic, which results in compounding. These examples may sound hyperbolic, but they get at values that lead. HubSpot is the inbound marketing genius who wants.

How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]

Synecore

Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. The Result : More Traffic, More Leads, More Customers.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

We'll excitedly watch as we see a burst of new traffic to our site. So how can you determine what evergreen topics to create for your business? You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. You can use them as inspiration for coming up with additional evergreen content ideas for your business.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Why start there?

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

By repurposing and distributing your existing content on different platforms, you can easily and inexpensively triple your content output, and drive many more new visitors, leads, and customers. 1) Turn Blog Content Into an Infographic. They also rank well, and can drive long-term organic traffic to your site. Unfortunately, the sudden flood rarely happens. Of course not! link].

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. website traffic, brand. its role beyond lead gen.

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

Lead scoring, product adoption, motivating your sales team, generating more leads, finding enough content -- you name it, we''ll find you an answer. So I''m trying to figure out if I''m doing anything wrong, or if there''s anything I could be doing more to get better lead gen. Here are a few things you should try to generate more leads: Optimize your CTA design and placement.

HubSpot Releases Social Inbox and Reveals So Much More

Customer Experience Matrix

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions. HubSpot’s current vision of highly personalized data-driven marketing is consistent with this.

Benefits of HubSpot's Social Media Tool

Synecore

However, when you’re dealing with small-to mid-sized organizations, the bottom line always comes down to questions such as: How many leads did we generate? We’ve all fallen victim to these questions from business owners or management teams. What if we were able to directly tie a Tweet or a Facebook post to a lead in our database who’s engaged with our content? It Gets Better.

How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? You get organic traffic. Let''s get started. Visuals. Email. Webinars.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. website traffic, brand. its role beyond lead gen.

Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

Hubspot

Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves. After an analysis of more than 15,000 of our customers’ websites, here’s the takeaway: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic. Marketers were anxious. Fear mongering abounded.

Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views

Hubspot

Designed to help you create content that actually drives traffic, this method has helped me earn over 70,000 page views from just one post. Here's how it works: You start by researching popular trends, topics, and already well-received pieces of existing content across the topic areas your business typically covers. Can't seem to actually deliver on their expectations? The result?

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Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Over the past couple of years, our international business has really picked up.

The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx

Hubspot

Think about it: Shark Tank is a show featuring entrepreneurs who pitch their young businesses to investors. Many viewers watch it while simultaneously searching for and checking out those businesses online. So, on the day an episode airs, some percentage of the seven to ten million people watching will land on those businesses' websites. Source: Inc.com. Knowing the Stakes.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. website traffic, brand. its role beyond lead gen.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? You can learn more about the benefits of business blogging here.). If so, which ones?

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Learners Edge: Website Design of the Year Submission [HubSpot Impact Awards]

Synecore

I bet you’re wondering what the HubSpot Impact Awards are all about? The HubSpot Partner Agency Client Impact Awards are a representation of the best of the best. With so many marketing agencies now specializing in inbound marketing, the Impact Awards offer the perfect opportunity to be recognized as a high performer among other agencies who are also resellers of HubSpot.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic trafficLeading author Malcolm Gladwell wrote about the idea of a tipping point; “the levels at which the momentum for change become unstoppable.” “If you write great content, people will find it.” Reach Your Tipping Point.

The 24 Best Online Writing Tools and Apps

Webbiquity

Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. Showcase reviews: HubSpot, TNW News, Quick Sprout. 6) Hemingway App. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. 7) CopyPasteCharacter. Showcase reviews: Hubspot, SiteTuners. Showcase reviews: HubSpot.

Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. Michael Damphousse, Green Leads - 30% higher response rate to 3 sentence text email than HTML email - 10x more likely to reach a lead by telephone if call within first hour of submission - 15% higher chance of answering a call from a local phone number - leave a voicemail that says you are sending an email and ask for a reply - peak answering times are 7:30 to 9 a.m. hubspot lead generation inbound marketing innovation social media marketingand 4 to 6 p.m.;

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits. ”).

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Business Insider ). Business Insider ).

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7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads

Hubspot

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. So today, we're going to patch up all those holes in your SlideShare strategy with 7 easy tips to ensure that your slideshow content is primed to generate more traffic and conversions.

A Vivid Vision for HubSpot's Content

Hubspot

Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio. After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. imagined teaching a Columbia J-school class on business blogs. Just better.

Cable 16

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Leads. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs.

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5 Small Tweaks to Help You Generate More Leads

Hubspot

97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. For tips on how to get more leads out your content assets, keep reading. We've been there.

Help 59

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. Hubspot tends to view inbound marketing as an engine for leads. They're not trying to generate leads for a discrete product.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

But how often should you publish new content for your business? How many pieces of content do you need to publish to meet your traffic and lead gen goals? But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. As you can see from the chart, the bottom line of the study: More Frequent Blogging = Higher Traffic and Leads. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x

Focusing on your Klout score is detrimental to your business

Confluent Forms

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. There is a perception and fear among these business owners that they're not doing enough to "engage", and thereby missing potential customers. Who is Hubspot? Please continue reading for our analysis.

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. Lead Gen Opportunities for Your Business Blog.

A Breakdown of All Your Website's Traffic Sources (What Means What?)

Hubspot

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation. sometimes.