Dear CEO: Fix these three things and increase revenue
ViewPoint
JUNE 28, 2018
While this may seem like an extreme example, it is not so extreme that you should ignore it. Here’s a real-life example: We once provided services to a large software company and I got a call from our day-to-day contact one morning about our lead cost—he said we were too expensive. Today almost no one knows this company ever existed.
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