Platforming Marketing: 8 P’s of Self-Service Martech
chiefmartech
SEPTEMBER 29, 2019
I’m happy if martech is finally entering the trough of disillusionment on Gartner’s hype cycle, so we can move past the fantasy of martech and focus on reality and the real work to be done.). But they also include company-specific edicts that are essential to protecting the brand and the operational integrity of the business.
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