Business Digg PR Sales Cycle 
Webbiquity
DECEMBER 21, 2010
Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers. Share content (your own and others’).
Adobe Experience Cloud Blog
AUGUST 27, 2008
After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. What are your top 3 tips to help business to business companies tackle the art of innovation? and StumbeUpon for B2B marketing in early 2007.
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Webbiquity
AUGUST 2, 2010
Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions). social media, PR, advertising) that support that activity.
Online Marketing Institute
NOVEMBER 2, 2010
Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. Im also seeing great prospects for someone taking this, running with it, and creating their own learning culture consulting business. Thanks for a great post! He’s wrong.
Webbiquity
FEBRUARY 14, 2011
As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? 3 must-have marketing tools for small businesses by iMedia Connection. Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions.
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