Engagio

JANUARY 14, 2021

The two of us have been using account-based Sales strategies for years, and we talk through what Sales teams—SDRs and Sales leaders alike—should focus on when it comes to reaching their best accounts. Examining today’s Sales challenges. Your scoring criteria will be specific to your business’s needs.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. B2B Lead Generation Sources. Outbound Prospecting.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Vidyard

DECEMBER 10, 2019

Met the Godfather of demand gen? Or been on a dating show for… features? And once you finish the first explainer, you can’t help but go one level deeper to get specific product features explained to you like you’re a contestant on The Bachelor. Have you ever Skyped in space? What gag will be next? You have to watch to find out.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Terminus

OCTOBER 29, 2021

A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. People believe you need deep pockets to start with account-based marketing and create a successful campaign.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Strategic-IC

SEPTEMBER 17, 2022

Sales builds alignment between the vendor and buyer, through the development of Problem-Solution Fit, by understanding the needs of the buyer, helping to visualize, account for, and transition to a new way of doing business. Educating and Enabling Sales. Sit down with your VP of Sales. Is it a revenue problem?

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. That’s all it takes! 2012 – 2014 Average CPC).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45