Marketing data, including customer and sales information, is some of the most valuable information within an organization. Companies that have experienced data loss have experienced large fines and loss of reputation, and some have gone out of business. In this series of short posts, we’ll provide tips for securing your data on various devices and at data connection touch points. And make sure the wireless network is really owned by the business and isn’t owned by another patron with a wireless network device pretending to be the public network. Digg this! MORE >>

Marketing data, including customer and sales information, is some of the most valuable information within an organization. Companies that have experienced data loss have experienced large fines and loss of reputation, and some have gone out of business. In this series of short posts, we’ll provide tips for securing your data on various devices and at data connection touch points. In this post, we’ve provided tips to secure your email. Email has become the modern day communication business tool. Digg this! Kevin Gilbert. EMAIL. Tweet This! MORE >>

The foundational concept of all database marketing is the Pareto Principle, that 80% of your sales and profitability will come from about 20% of your customers. This concept has driven everything in database marketing, from audience identification to campaign structure, sales strategy, etc. On the flip side, digital marketers have discovered that the Pareto Principle is replaced by the Long Tail Theory. The Long Tail was postulated by Chris Anderson in his terrific book: The Long Tail: Why the future of business is selling less of more. Digg this! MORE >>

With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing.  There are three critical components in any multichannel marketing campaign: Coordinating and managing multiple marketing channels. In my opinion, these three components are so difficult to do that early pioneers are implementing dual-channel campaigns because it is much easier given the existing barriers to successful multichannel marketing campaigns. Digg this! MORE >>

Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive.  Any leads from marketing would just be a bonus (and hence the frosting and cherries analogy). Instead of creating a whole new world where the salesperson says, “Hand me the leads and let me do the rest” (David Raab at the Customer Experience Matrix Blog), we need to implement a phased-approach to make marketing leads more effective.  sizable number of marketing and sales experts believe that lead generation is dead.  Digg this! Kenyon Blunt. MORE >>