Business Correlation Multivariate analysis Validation 
Salesforce Marketing Cloud
DECEMBER 19, 2023
Analysis: After a predetermined time, the results are analyzed to determine which variation was more effective in achieving the desired goal. And, learning from your results involves a ton of data analysis. Make time for checks on your validation processes so that you know your performance metrics are reliable.
Convert
AUGUST 25, 2021
Investing in the right A/B testing tool for your business is only the first step. So, the attitude towards the data analysis that informs your hypothesis should be that of business growth. Use your data to find problems within your product or business and reveal opportunities for improvement. That’s where to start.
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Unbounce
OCTOBER 1, 2018
Run your experiment for a few full business cycles (usually weekly cycles). Checking your overall success metric first (winner, loser, inconclusive) and then moving to a more granular analysis of segments and secondary effects is common practice among CRO practitioners. Multivariate test. Multivariate test. Bandit test.
Convert
DECEMBER 8, 2021
Examples of quantitative data analysis could be: Measuring traffic to a page That traffic’s bounce rate The CTR Subscriber rate Sales rate Average sale value. That’s where qualitative data analysis comes in. Or are you using data to validate current ideas? It’s ok to use data to validate an idea. What is Qualitative Data?
Convert
AUGUST 1, 2022
A/B test results that your managers can report to the leadership so they show some faith in the fact that the largely academic scientific method of experimentation can indeed propel something as practical as a business forward. Executives that hailed you as the future of the business will be mighty disappointed.
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