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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. 32 percent use social media as an outbound marketing channel for demand generation. MediaPRO Community.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Business Goal. Channel Management. Email marketing is often the most important online marketing channel. Call Logging.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Business Development. Multi-Platform/Focus Company. MediaPRO Community. SEARCH FOLIO: Search. Careers Home.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies.

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