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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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Email open and clickthrough rates. Closed-Won - closed business. Closed-Won - closed business. 2 It's impossible for me to say what your KPI should be because it needs to come from your goal and take into account any limitations you have in your business or technology. Tracking method – Eloqua. . . Adam Honig.