Business Click Fraud CPA CTR 
readwrite
AUGUST 13, 2006
This article explores the new online advertising model of CPA (Cost per. The CPA feasibility test. into testing whether CPA is good for publishers, then we’ll explain the theory behind it. and explore whether CPA is really the next stage in online advertising. whether CPA will work for them. adopting CPA.
Outbrain
JUNE 21, 2021
While major corporations can spend millions of dollars on branding, most businesses need to focus on the bottom line to stay profitable. You determine the action, then pay when that action has been completed – whether it’s a sale, lead, or click. The cost of the click is more expensive, but the potential return is also much higher.
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