Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Full Circle Insights

JANUARY 26, 2021

Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. Intro to Full Circle Campaign Attribution.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Full Circle Insights

MAY 20, 2021

For more than a year now, the pandemic has turned business operations upside down in countless ways. For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But what happens when in-person events make a comeback? Fuze Case Study.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

SnapApp

DECEMBER 14, 2016

Account based marketing. Influencer marketing. Closed loop attribution and reporting. Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. If you can't get leads through your mobile website, you'll miss out on a lot of business opportunities.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62