Book Review: The New Rules of Marketing and PR
WebMarketCentral
SEPTEMBER 18, 2007
into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. Now the moment of truth is a link to your site from a blog.†A well-written business blog can serve as a “storefront, shingle, office sign, newspaper ad and yellow-pages ad†all in one.
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